Decent Studio

This project designs a brand identity for Beijing Decent Studio（清新未来影像工作室）, established in 2021, focusing on blending traditional imaging with new technologies. Key design elements: 1) Tsinghua purple, reflecting university ties; 2) "ece" letterforms integrated for professional innovation; 3) Multiple expressions and a child-like figure for vibrancy; 4) Core values of "Exceptional Creativity, Premium Quality, Customer First" emphasized. The final design showcases the studio's expertise while conveying its exploratory spirit through playful elements, balancing professionalism with innovation in visual storytelling.